Boeing landed the first blow at this week’s Farnborough Airshow, winning an order worth up to USD$7.2 billion from US lessor Air Lease for 75 737 Max jets.
Airbus and Boeing are locked in their fiercest battle for up to a decade, slashing prices to win orders for their latest narrow-body jets and storing up potential trouble for future profit margins.
Boeing chief executive Jim McNerney has predicted the US plane maker, helped by the 737 Max, will outsell Airbus for “a number of years” having trailed its European rival for nearly a decade. Airbus also expects Boeing to make up ground this year.
Ray Conner, head of Boeing commercial aircraft, said the US company was confident of growing market share but does not have a specific target in mind.
“I am not going to be tied to market share numbers… we are focused on producing and winning,” he told reporters at the event, which was attended by British Prime Minister David Cameron.